Details

Autor(en) / Beteiligte

• Kim, Junghyun
• Lee, Yong Kyu
• Herr, Paul M.

Titel

The impact of menu size on calorie estimation

Ist Teil von

• International journal of hospitality management, 2022-01, Vol.100, p.103083, Article 103083

Ort / Verlag

Elsevier Ltd

Erscheinungsjahr

2022

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Consumers seeking to maintain a healthy diet commonly estimate their daily caloric intake. Despite the importance of accurate calorie estimation, contextual and situational factors significantly influence consumers’ calorie estimations. The current research investigates how the number of items listed on a menu systematically influences consumers’ calorie estimations. Four experiments show that consumers estimate an item’s caloric content as greater (less) in a menu listing more (fewer) items. The results indicate that consumers are more likely to form a wider (vs. narrower) range of calorie estimates for a larger (vs. smaller) menu, leading them to estimate a target item’s caloric content as greater in a larger menu. We suggest that the number of menu items can prime a sense of magnitude, which in turn affects one’s calorie estimation process. •The paper investigates how the number of items listed on a menu influences consumers’ calorie estimations.•Consumers estimate an item’s caloric content as greater (less) in a menu listing more (fewer) items.•Consumers form a wider range of calorie estimates for a larger menu, leading them to higher caloric content of a target item.•The number of menu items primes a sense of magnitude, which in turn affects one’s calorie estimation process.