Details

Autor(en) / Beteiligte

• van Steen, Tommy
• Joinson, Adam Nicholas

Titel

Self‐affirmation and goal difficulty as moderators of the question‐behavior effect

Ist Teil von

• Journal of theoretical social psychology, 2018-07, Vol.2 (3), p.76-84

Erscheinungsjahr

2018

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• The question‐behavior effect suggests that asking people questions about their behavior influences future behavior. We investigated the moderating roles of self‐affirmation (Studies 1–3) and goal difficulty (Study 3). Participants completed questionnaires that included one/no‐prediction question about fruit and vegetable consumption. Some participants completed a self‐affirmation task as part of their questionnaire and all participants received a voucher for free fruit or vegetables. Use of the voucher was the outcome measure in all three studies. Prediction questions involving a difficult/easy to achieve goal resulted in a decrease/increase in voucher use, respectively, while adding a self‐affirmation task attenuated question‐behavior effects. We conclude that framing behaviors as “easy to achieve” increases the effectiveness of question‐behavior effect interventions and that self‐affirmation is effective in avoiding unwanted question‐behavior effects.