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OPRAH'S PATON, OR SOUTH AFRICA AND THE GLOBALIZATION OF SUFFERING
Ist Teil von
English studies in Africa, 2004-01, Vol.47 (1), p.85-107
Ort / Verlag
Oxford: Taylor & Francis Group
Erscheinungsjahr
2004
Link zum Volltext
Quelle
Literature Online (LION)
Beschreibungen/Notizen
[...]I felt that the job would provide an interesting opportunity for me, as someone who has written about the relationship between literature and mass culture and the pitfalls of transatlantic cultural exchange, to test out the response of a mass audience to a South African text. Because in this world nobody pays attention to you unless you have some bucks to back it up. First: if the structure of the Oprah megatext is an indication of things to come, it is likely that many of the old oppositions that have pertained in literary and in popular culture studies will begin to fall away. [...]while older reception histories often seem to rely on the response of influential scholar-reviewers, it seems to me that the significance of such mediators will tend to become less and less important, at least with regard to the business of publishing, which became greatly consolidated and dependent on economies of scale during the 1990s.