Details

Autor(en) / Beteiligte

• Podmanicki, Toni
• Turkalj, Davorin

Titel

Primjena 2D kodova u marketinškoj praksi

Ist Teil von

• Ekonomski vjesnik, 2011, Vol.24 (1), p.170-178

Ort / Verlag

Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku

Erscheinungsjahr

2011

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• Barcodes, which are used for the labelling and identification of products, have been used as the foundation for the development of new symbols, two-dimensional barcodes (usually called 2D codes). These codes are capable of receiving large amounts of data in a small area, and data stored in them can be read by means of mobile devices. They usually contain information such as web addresses, text, contacts and similar data that encourage users to interact in order to obtain the desired information, entertainment, discount, reservation, and even do their shopping. The possibility of connecting the physical and digital world by means of 2D codes has led marketing professionals to face new challenges in the development of strategies in mobile marketing. Many companies recognized the potential of the above technology very early, in its initial phase, and they use it now in their activities. This paper aims to emphasize the importance of knowing this technology and its advantages by providing examples in marketing practices.