Details

Autor(en) / Beteiligte

• Ježek, Jiří

Titel

Městský marketing – koncepty, aplikace, kritická analýza

Ist Teil von

• Ekonomický časopis, 2011, Vol.59 (3), p.243-258

Ort / Verlag

Ekonomický ústav SAV a Prognostický ústav SAV

Erscheinungsjahr

2011

Quelle

EZB Electronic Journals Library

Beschreibungen/Notizen

• The paper offers a critical evaluation of theoretical and application findings about city marketing. It deals with specifics and limits of use of selected elements of marketing theory in conditions of the cities. It comes to a conclusion that application possibilities are much more limited than theoretical expectations are. The reason is not only political environment where there a decision making about marketing use takes place, but also a difficulty and complexity of the city as the marketing entity.