Details

Autor(en) / Beteiligte

• Pfeffermann, Nicole
• Minshall, Tim
• Mortara, Letizia

Titel

Strategy and Communication for Innovation

Auflage

Second Edition.

Ort / Verlag

Berlin, Heidelberg: Springer Berlin / Heidelberg

Erscheinungsjahr

2014

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This book details key approaches and methods for integrating communication as part of strategic innovation management. It will help managers understand the diverse ways by which they can use communication to support successful innovation.