Details

Autor(en) / Beteiligte

• Martinez-Lopez, Francisco J
• Lopez, David Lopez

Titel

Advances in Digital Marketing and ECommerce: Second International Conference 2021

Auflage

1st Edition 2021

Ort / Verlag

Cham: Springer International Publishing AG

Erscheinungsjahr

2021

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.