Details

Autor(en) / Beteiligte

• Ashworth, Gregory
• Kavaratzis, Mihalis
• Gregory Ashworth
• Mihalis Kavaratzis

Titel

Towards Effective Place Brand Management: Branding European Cities and Regions

Auflage

1

Ort / Verlag

Cheltenham: Edward Elgar Publishing

Erscheinungsjahr

2010

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.