Details

Autor(en) / Beteiligte

• Heeley, John

Titel

Inside city tourism: a European perspective

Auflage

1st ed.

Ort / Verlag

Bristol: Channel View Publications

Erscheinungsjahr

2011

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.