Details
- Autor(en) / Beteiligte
- Titel
- The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change
- Auflage
- 1
- Ort / Verlag
- Oxford: Routledge
- Erscheinungsjahr
- 2019
- Link zum Volltext
- Quelle
- Alma/SFX Local Collection
- Beschreibungen/Notizen
- i The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness, or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions. The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
- Sprache
- Englisch
- Identifikatoren
- ISBN: 1138633275, 9781138633278, 9780367659684, 0367659689DOI: 10.4324/9781315207759Titel-ID: cdi_askewsholts_vlebooks_9781351801607
- Format
- –
- Schlagworte
- Advertising, Advertising Studies, communicatin studies, Communication, Communication Ethics, Communication Studies, Communication Theory, Communication-Social aspects, corporate communication, digital technology, education communication, Family Communication, Group Communication, Happiness, Health Communication, Interpersonal Communication, Interpersonal Media & Communication, Marketing, Mass Communication, Media & Communications, Media Education, Media Effects, Media Psychology, media studies, Media Theory, New Media, Open & Distance Education and eLearning, Organizational Communication, Philosophy of Education, Positive Psychology, Public Relations, Public Relations in Media, Social change