Details

Autor(en) / Beteiligte

• Carmichael, M

Titel

Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Auflage

First edition.

Ort / Verlag

New York: Palgrave Macmillan

Erscheinungsjahr

2013

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.