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2022 5th International Conference on Computers in Management and Business (ICCMB), 2022, p.20-23
Ort / Verlag
New York, NY, USA: ACM
Erscheinungsjahr
2022
Quelle
ACM Digital Library
Beschreibungen/Notizen
Pandemic situation does not only affect peoples’ health behavior, but also their behavior related to their pets’ health. This situation raises the importance of having a mobile apps for pets’ health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.
Sprache
Englisch
Identifikatoren
ISBN: 9781450387422, 145038742X
DOI: 10.1145/3512676.3512680
Titel-ID: cdi_acm_books_10_1145_3512676_3512680
Format
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Weiterführende Literatur
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